The MPC team created the feline stars and disco vibes in this homage to Saturday Night Fever for Arm & Hammer’s latest campaign. MPC partnered again with Arm & Hammer to direct and produce their latest campaign ‘Slide Out the Funk’ with its iconic and colorful discotheque and dancing, talking animated cats. Directed by MPC’s Michael…

M&S Food has thrust Percy Pig into the spotlight for the first time – teasing him out to its 130,000 TikTok followers first. First published on Campaign.

After the launch of MPC’s first whitepaper studying the world of brand mascots and CG characters, we’re taking things to the next level with a one-off virtual panel, and we’d love you to be there. Join us for a free, one-off virtual event presented by MPC Advertising: ‘How Animated Characters Add Value for Brands’  This exclusive…

The nation’s favourite pig is brought to life for the first time with CG and animation in a commercial that teases M&S’s Christmas food range. Directed by DOM&NIC, ‘Percy’s First Christmas’ takes place inside one of the retailer’s stores at night, where the enchanted Pig and his friend Fairy are seen exploring the delights of…

Danish toymaker Lego has released a whimsical new ad in time for the holiday season that encourages kids to rebuild and remix its products in whatever way their imagination calls for. The spot, developed by Lego’s in-house agency, features Star Wars stormtroopers retreating from a swarm of bees, a dragon trained to put out fires…

As Cop26 begins, we take a look at our sustainable production work for Jaguar Land Rover and Lexus. Each year the global commercial production industry produces thousands of tons of carbon and waste – despite the fact that technology exists to make the majority of productions carbon neutral and zero-waste. To support a greener, more sustainable…

LEGO teams up with MPC and traktor through Stink Paris to celebrate the magic and creativity of a child’s imagination during the holiday season. Backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, the ad takes viewers on a journey of fantastical creatures, lego constructed vehicles and cities in an enchanted world that…

This new spot sees characters flying high above fields, and a cliff. This Burberry ‘Open Spaces Film’ really caught my eye yesterday. The film, which is credited as having a ‘Creative Idea and film direction by Megaforce’ features a number of performers lifting into the air and taking flight. A whole bunch of crane and…

Technicolor Creative Studios celebrates the VFX chills and thrills that make this Halloween season the scariest ever. Our annual round-up of Halloween scares highlights some of the most memorable and mesmerizing work from across Technicolor Creative Studios. Our out-of-this world talent never miss an opportunity to push the boundaries on VFX to up the fear…

From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current? When Pringles updated its mascot for the first time in 20 years last month – snipping Mr. P’s hair and adding a pair of expressive…

We no longer lean heavily on flavour for life-and-death guidance, it’s true. In the run up to Halloween, check out our ever-tastier treats to be conjured on-screen. Postmates ‘When All You Can Pizza is Think About’ Postmates ‘When All You Can Burgers Is Think About’ Milka ‘Dark Milk’ Milka ‘Brothers’ Get touch with our teams…

Clio Sports Awards have announced their 2021 winners and France Television’s ‘Sumo’ has taken home the Silver in the Animation category. Congratulations also to the teams that worked on Kaiser Permanente ‘Above the Waves’, which won Gold in the Film (Editing) category. Clio Sports, founded in 2014, honors the best in sports advertising and marketing…

MPC’s artists use formidable creative skills that are way ahead of the carve, to ensure food looks dangerously tempting and is mesmerising to watch. Some of the effects used are truly ingenious, from work on Indulgent Mini’s for Milka to Great British Bake Off Idents for Channel 4. Check out our pick of the patch…

Technicolor Creative Studio, MPC announced the addition of award-winning VFX Supervisor, Adrien Servadio to its creative team in Los Angeles. Servadio’s arrival at MPC comes with over a decade’s worth of experience combining the artistic and technical elements of an image to create authentic and globally recognised works. With a studied history in post-production, he’ll…

CICLOPE Finalists | MPC Receives Four CICLOPE Award Nominations The wait is over: CICLOPE’s 2021 shortlist is here! The shortlist is formed by the best-ranked entries in the first round of judging, that took place online in the last couple of weeks. Congratulations to all our partners and outstanding Colour and VFX teams on being…

It’s almost our favourite time of year (Halloween), and to mark the occasion we’ve delved into our ‘vault’ to reveal some of our techniques to bring to life storytellers’ visions… and sometimes their nightmares! Take a look at our deadliest ads for BMW, FX Networks, IKEA, Spotify, Universal Studios Orlando, and PlayStation. BMW – Legend…

Burberry sweeps up 5 Stars, Ad of the Week and Work of the Week from Campaign, Adweek, The Drum & David Reviews. “A commercial like this is a shot across the bows of the traditional model. It’s visually stunning, but it’s the restraint that really makes it stand out. It’s rare that something so striking…

Burberry has launched its latest campaign with a stunning spot titled ‘Open Spaces’, created and directed by Riff Raff Films’ Megaforce. A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This…

Jessie Amadio is a VFX supervisor who leads the CG team at MPC, a creative production studio specializing in visual effects for film, episodic and advertising. “I oversee visual effects projects from start to finish,” she says. “In addition to leading the CG team and guiding the project through to delivery, I’m involved in bidding…

Our teams created some funky felines and disco vibes in this homage to Saturday Night Fever for Arm and Hammer’s latest campaign, directed by MPC’s Michael Gregory. MPC sourced groom and texture reference for each breed of cat to make sure we captured specific details that distinguished one from another. With this process the team…

MPC Creative Director on how horror has helped advance the VFX industry and his recent work on American Horror Story’s season 10 trailer. In the lead-up to every VFX artist’s favourite time of year (Halloween!), we sat down with our Creative Director, Morten Vinther, to talk about his recent hair-raising work on the American Horror…

Mikros MPC is shortlisted at this year’s Clio Sports Awards for work on France TV’s ‘SUMO’ campaign. In March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that…

MPC’s 3D post supervisor, Fabian Frank and 2D post supervisor, Kamen Markov talk to LBB’s Nisna Mahtani about the intricacies of creating an entire LEGO world In LEGO’s latest Rebuild the World campaign, pirates, knights and policemen all give us a look into the world of creative problem solving that drives the LEGO brand. The Damp Knight…

Our work for Vasen ‘Professional Makes Greatness’ has brought home the gold award for VFX at this year’s shots Awards. A huge congratulations to our Shanghai team. Shots Awards Asia Pacific celebrates the industry’s most innovative and inspirational campaigns, as well as showcasing some of the most successful companies and people in the industry. The…

The Kinsale Shark Awards is a festival annually held in the beautiful fishing village of Kinsale, Ireland that strives to reward creative thinking and the best work in Advertising, Digital, Design, Short Films & Music Videos. Burberry ‘Festive’ won a Gold shark for Best CG/ VFX with MPC Colourist Matthieu Toullet’s work on the Christmas…

Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company. When it comes to advertising, the use of characters and…

Audiovisual content and devices are designed to immerse visitors in French history and culture through theatrical storytelling and the latest innovative technologies. After undergoing a four-year restoration, the Hôtel de la Marine reopened its doors to the public this summer. Entrusted to the Centre des Monuments Nationaux (CMN) since 2015, the iconic monument on the…

The LEGO Agency teams up Traktor and MPC to show how creative problem-solving can change the world The LEGO Group has launched a playful new iteration of its global Rebuild the World brand campaign. Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and…

A new MPC Whitepaper in association with LBB and System 1 reveals how Monty The Penguin became John Lewis’s most iconic Christmas ad and increased the brand’s market share to its highest level The Christmas period is a hugely important time for John Lewis, accounting for around 20% of overall sales and 40% of annual…

The Moving Picture Company releases in-depth research that demonstrates that advertising with characters has long term effectiveness, stronger brand engagement, can increase profit and share of voice and create a deeper emotional connection with consumers. Sign up to download the full whitepaper here. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers,…

Take a look back to when MPC Film developed characters for the Academy Award winning film, The Jungle Book, directed by, Jon Favreau. As the lead VFX studio on Disney’s The Jungle Book, MPC Film artists built a complex photo-real world creating The Jungle Book’s stunning CG environments and bringing the film’s iconic animal characters…

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%. That’s according to a research-based white paper on the effectiveness of advertising with characters, by Technicolour Creative Studios company the Moving Picture Company (MPC). The same research found that campaigns without a mascot or character were only 29.7% as…

We’re excited to announce that over the coming months, Technicolor Creative Studios will be launching a series of global campus locations, hosting the world’s best VFX and production studios in co-located spaces, including The Mill and MPC.

The Kinsale Shark awards celebrate the best in short films, music videos, advertising, design and digital. MPC is proud to have received shortlists across the following categories: Film Craft- Best CGI/VFX Burberry ‘Festive’ Film Craft- Colour Grading Burberry ‘Festive’: Colourist, Matthieu Toullet Glenmorangie ‘It’s a Kind of Delicious and Wonderful’ Colourist, Philip Hambi Facebook ‘Good…

Take a look at when our teams crafted a super-action beaver, bear and squirrel in woodland environments to launch Heineken’s campaign to promote the launch of the brands new energy drink. “Creatively we wanted the films to boast naturalistic animation and colour work with a streak of gentle humour. We created the beaver, bear and…

MPC celebrate the month of fashion with a retrospective of our collaborations with some of the industry’s most world-renowned brands. MPC Creates a Video Game Inspired Dystopian World for Balenciaga’s Fall 21 Campaign Quantic Dream, the French video game developer, commissioned MPC to create a fully CG short film to showcase Balenciaga’s Fall 2021 collection….

MPC’s Creative Director of Colour, Matthieu Toullet, has been awarded a bronze award for Best Colourist for his work on Burberry’s 2020 Festive campaign film at the 2021 Creative Circle Awards. A celebration of community, imagination, and diverse voices, Burberry’s festive campaign brought together different creative spheres by juxtaposing figures from fashion, dance, and sport….

MPC Los Angeles’ co-head of nuke and VFX supervisor on the constant challenges of supervisor, working through limitations and the trouble with letting go Gustavo Bellon is co-head of nuke at MPC’s Los Angeles studio, with more than 14 years in the industry and a background in feature films, music videos and commercials. Starting out…

Brand mascots are not just an advertising tool — they’re the spokesperson for your company, and a way to win the hearts of your customers through storytelling. Unlike human spokespeople or influencers, animated brand mascots are timeless, creating a familiarity that’s essential for captivating older audiences, and engaging new ones. Whether it’s a bubble making…

Global production studio Moving Picture Company (MPC) today announced the addition of award-winning creative director Matt Pascuzzi to its executive leadership team. Previously at Framestore, Matt joins MPC’s New York studio, headed by managing director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and…

With a history of award-winning talent, we continue to push the boundaries of what entertainment can be; check out some of our recent AEAF Award wins. AEAF is an international competition now in its 20th year, the VFX and animation festival is a celebration of timeless artistry and storytelling – demonstrated by the creative and technical…

Take a look at how our teams developed IKEA’s magical 2015 campaign featuring a rusty robot who is struggling to learn to fly. Created by Mother with VFX by MPC, the fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to…

Matthieu was recently awarded a prestigious Gold Cannes Lion in Film Craft- Colour Correction/Grading for the landmark film, Burberry ‘Festive’ directed by MEGAFORCE In his new role, Matthieu will be responsible for growing the evolving Colour offering of MPC’s London studio, with a view to continued collaboration with the world’s top brands and directors. Bringing…

We are living through a time in which brands are struggling to cut through ever-crowded media spaces with their advertising. It’s time to put the role of CG characters to the test. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers, we explore recent evidence (due to launch in September) on the…

Take a look at how MPC Creative created Kenny the Koala for Cushelle, from sketches to final frame. To launch Cushelle’s 2016 mascot ‘Kenny’, MPC Creative, joined forces with Publicis, to evolve the cuddly-soft, yet mischievous Koala. In the fully CG ad, we see that Kenny will do just about anything to get his paws…

Mascots are a huge part of brand culture in the East, and having long been associated with sports in the West, what can we learn for summer’s biggest sporting events? The Super Bowl has long been celebrated, not only for the thrill of the sport and competition, but for the cultural phenomenon of the commercials…

How do you make animals talk, move, sing and dance like humans in a believable way? The secret is an incredibly fine balancing act. Join us as we reveal intricate knowledge of how to make characters do lovable human things that keep hearts and minds hooked for years. Check out some of our most ‘human’…

MPC Los Angeles CG supervisor on the logistical challenges of larger shots, intense research phases and a love of working in Houdini Corinne Deorsay is a CG supervisor/lighter with nearly a decade of experience. After graduating with a degree in Digital Media from Drexel University in Philadelphia, she was exposed to Houdini after working with…

Senior VFX producer at the Moving Picture Company on learning by doing, making mistakes, finding successes and repeating Mark Driscoll is a senior VFX producer at the Moving Picture Company focused on finding the intersection between storytelling and technology to produce world class content for advertisers and A-list brands. Over the past 20 years he…

Our team in Los Angeles are proud supporters of Brave Camp Trails, a national non-profit organization dedicated to LGBTQ+ youth leadership. The team offers accredited summer camps, family camps, mentorship programs, meet-up groups, and year-round leadership programming. All the programs focus on helping LGBTQ+ youth find what they need most to thrive: their people, their…