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The Moving Picture Company is home to brave creators who are eager to combine innovation, craft and creativity to bring entirely different ideas and experiences to audiences everywhere. Working at MPC is where passion and purpose come together; we support new ways of thinking to empower talent as we continue to lead the industry.

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  • Featured
November 11, 2021

Technicolor: Go Behind The Moving Image With MPC and Arm & Hammer’s Funky Felines

The MPC team created the feline stars and disco vibes in this homage to Saturday Night Fever for Arm & Hammer’s latest campaign. MPC partnered again with Arm & Hammer to direct and produce their latest campaign ‘Slide Out the Funk’ with its iconic and colorful discotheque and dancing, talking animated cats. Directed by MPC’s Michael…

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November 05, 2021

Campaign | Pick of The Week: M&S Food’s Brilliant Percy Pig Xmas Campaign

M&S Food has thrust Percy Pig into the spotlight for the first time – teasing him out to its 130,000 TikTok followers first. First published on Campaign.

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November 05, 2021

How Animated Characters Add Value for Brands | A one-off virtual panel with MPC

After the launch of MPC’s first whitepaper studying the world of brand mascots and CG characters, we’re taking things to the next level with a one-off virtual panel, and we’d love you to be there. Join us for a free, one-off virtual event presented by MPC Advertising: ‘How Animated Characters Add Value for Brands’  This exclusive…

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November 04, 2021

This is not just any Christmas ad | It’s Percy’s First Christmas ad

The nation’s favourite pig is brought to life for the first time with CG and animation in a commercial that teases M&S’s Christmas food range. Directed by DOM&NIC, ‘Percy’s First Christmas’ takes place inside one of the retailer’s stores at night, where the enchanted Pig and his friend Fairy are seen exploring the delights of…

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November 03, 2021

The Drum | Ad of the Day: Lego’s New Christmas Ad

Danish toymaker Lego has released a whimsical new ad in time for the holiday season that encourages kids to rebuild and remix its products in whatever way their imagination calls for. The spot, developed by Lego’s in-house agency, features Star Wars stormtroopers retreating from a swarm of bees, a dragon trained to put out fires…

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November 03, 2021

The Future of Making Sustainable Automotive Content is Now

As Cop26 begins, we take a look at our sustainable production work for Jaguar Land Rover and Lexus. Each year the global commercial production industry produces thousands of tons of carbon and waste – despite the fact that technology exists to make the majority of productions carbon neutral and zero-waste. To support a greener, more sustainable…

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November 02, 2021

From Stormtroopers to Dragons | Here’s LEGO’s new Holiday ad

LEGO teams up with MPC and traktor through Stink Paris to celebrate the magic and creativity of a child’s imagination during the holiday season. Backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, the ad takes viewers on a journey of fantastical creatures, lego constructed vehicles and cities in an enchanted world that…

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November 02, 2021

Befores & Afters | Go Behind the Scenes of That Insane Burberry ‘Open Spaces’ Film

This new spot sees characters flying high above fields, and a cliff. This Burberry ‘Open Spaces Film’ really caught my eye yesterday. The film, which is credited as having a ‘Creative Idea and film direction by Megaforce’ features a number of performers lifting into the air and taking flight. A whole bunch of crane and…

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October 29, 2021

Technicolor Creative Studios | It’s Our Annual Halloween Fun and Fright Fest

Technicolor Creative Studios celebrates the VFX chills and thrills that make this Halloween season the scariest ever. Our annual round-up of Halloween scares highlights some of the most memorable and mesmerizing work from across Technicolor Creative Studios. Our out-of-this world talent never miss an opportunity to push the boundaries on VFX to up the fear…

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October 28, 2021

Design Week | Designers Reveal the Secrets of Successful Brand Mascots

From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current? When Pringles updated its mascot for the first time in 20 years last month – snipping Mr. P’s hair and adding a pair of expressive…

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October 28, 2021

Trick or Treat? Sinful Delights That Are Better Than the Real Thing

We no longer lean heavily on flavour for life-and-death guidance, it’s true. In the run up to Halloween, check out our ever-tastier treats to be conjured on-screen. Postmates ‘When All You Can Pizza is Think About’ Postmates ‘When All You Can Burgers Is Think About’ Milka ‘Dark Milk’ Milka ‘Brothers’ Get touch with our teams…

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October 28, 2021

Clio Sports Awards | Sumo ‘France Television’ Takes Home Silver

Clio Sports Awards have announced their 2021 winners and France Television’s ‘Sumo’ has taken home the Silver in the Animation category. Congratulations also to the teams that worked on Kaiser Permanente ‘Above the Waves’, which won Gold in the Film (Editing) category. Clio Sports, founded in 2014, honors the best in sports advertising and marketing…

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October 25, 2021

Trick or Treat? Fa-boo-lous Indulgent Work from our Creative Screams

MPC’s artists use formidable creative skills that are way ahead of the carve, to ensure food looks dangerously tempting and is mesmerising to watch. Some of the effects used are truly ingenious, from work on Indulgent Mini’s for Milka to Great British Bake Off Idents for Channel 4. Check out our pick of the patch…

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October 25, 2021

Shots | VFX Supervisor Adrien Servadio joins MPC

Technicolor Creative Studio, MPC announced the addition of award-winning VFX Supervisor, Adrien Servadio to its creative team in Los Angeles. Servadio’s arrival at MPC comes with over a decade’s worth of experience combining the artistic and technical elements of an image to create authentic and globally recognised works. With a studied history in post-production, he’ll…

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October 22, 2021

CICLOPE Finalists | MPC Receives Four CICLOPE Award Nominations

CICLOPE Finalists | MPC Receives Four CICLOPE Award Nominations The wait is over: CICLOPE’s 2021 shortlist is here! The shortlist is formed by the best-ranked entries in the first round of judging, that took place online in the last couple of weeks. Congratulations to all our partners and outstanding Colour and VFX teams on being…

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October 21, 2021

Trick or Treat? MPC’s Vault of Horror Movie Magic

It’s almost our favourite time of year (Halloween), and to mark the occasion we’ve delved into our ‘vault’ to reveal some of our techniques to bring to life storytellers’ visions… and sometimes their nightmares! Take a look at our deadliest ads for BMW, FX Networks, IKEA, Spotify, Universal Studios Orlando, and PlayStation. BMW – Legend…

  • Featured
October 21, 2021

Up Up and Away – Burberry ‘Open Spaces’ Sweeps Up 5 Stars and Ad of the Week

Burberry sweeps up 5 Stars, Ad of the Week and Work of the Week from Campaign, Adweek, The Drum & David Reviews. “A commercial like this is a shot across the bows of the traditional model. It’s visually stunning, but it’s the restraint that really makes it stand out. It’s rare that something so striking…

  • Featured
October 20, 2021

LBB | Ride the Wind in This Dreamlike Burberry Film

Burberry has launched its latest campaign with a stunning spot titled ‘Open Spaces’, created and directed by Riff Raff Films’ Megaforce. A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This…

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October 20, 2021

Post Perspective | Behind the Title: MPC VFX Supervisor Jessie Amadio

Jessie Amadio is a VFX supervisor who leads the CG team at MPC, a creative production studio specializing in visual effects for film, episodic and advertising. “I oversee visual effects projects from start to finish,” she says. “In addition to leading the CG team and guiding the project through to delivery, I’m involved in bidding…

  • Featured
October 15, 2021

Behind The Moving Image | Arm & Hammer’s Funky Felines

Our teams created some funky felines and disco vibes in this homage to Saturday Night Fever for Arm and Hammer’s latest campaign, directed by MPC’s Michael Gregory. MPC sourced groom and texture reference for each breed of cat to make sure we captured specific details that distinguished one from another. With this process the team…

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October 14, 2021

Trick Or Treat? Possessed by VFX with Creative Director, Morten Vinther

MPC Creative Director on how horror has helped advance the VFX industry and his recent work on American Horror Story’s season 10 trailer. In the lead-up to every VFX artist’s favourite time of year (Halloween!), we sat down with our Creative Director, Morten Vinther, to talk about his recent hair-raising work on the American Horror…

  • Featured
October 13, 2021

2021 Clio Sports Shortlist | Mikros MPC is Nominated for Best Animation

Mikros MPC is shortlisted at this year’s Clio Sports Awards for work on France TV’s ‘SUMO’ campaign. In March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that…

  • Featured
October 12, 2021

LBB | Behind the Work: The Damp Knight’s Adventure with LEGO

MPC’s 3D post supervisor, Fabian Frank and 2D post supervisor, Kamen Markov talk to LBB’s Nisna Mahtani about the intricacies of creating an entire LEGO world In LEGO’s latest Rebuild the World campaign, pirates, knights and policemen all give us a look into the world of creative problem solving that drives the LEGO brand. The Damp Knight…

  • Featured
October 07, 2021

Shots APAC Awards | Vasen ‘Professional Makes Greatness’ Brings Home Gold

Our work for Vasen ‘Professional Makes Greatness’ has brought home the gold award for VFX at this year’s shots Awards. A huge congratulations to our Shanghai team. Shots Awards Asia Pacific celebrates the industry’s most innovative and inspirational campaigns, as well as showcasing some of the most successful companies and people in the industry. The…

  • Featured
October 05, 2021

MPC Win Three Kinsale Shark Awards

The Kinsale Shark Awards is a festival annually held in the beautiful fishing village of Kinsale, Ireland that strives to reward creative thinking and the best work in Advertising, Digital, Design, Short Films & Music Videos. Burberry ‘Festive’ won a Gold shark for Best CG/ VFX with MPC Colourist Matthieu Toullet’s work on the Christmas…

  • Featured
October 04, 2021

The Grocer | How characters & mascots bring profit to campaigns

Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company. When it comes to advertising, the use of characters and…

  • Featured
October 04, 2021

Mikros MPC Creates Multimedia Experiences for Grand Reopening of Hôtel de la Marine

Audiovisual content and devices are designed to immerse visitors in French history and culture through theatrical storytelling and the latest innovative technologies. After undergoing a four-year restoration, the Hôtel de la Marine reopened its doors to the public this summer. Entrusted to the Centre des Monuments Nationaux (CMN) since 2015, the iconic monument on the…

  • Featured
September 29, 2021

Pirates, Knights and Police ‘Rebuild the World’ in Playful LEGO Campaign

The LEGO Agency teams up Traktor and MPC to show how creative problem-solving can change the world The LEGO Group has launched a playful new iteration of its global Rebuild the World brand campaign. Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and…

  • Featured
September 29, 2021

John Lewis’s Monty the Penguin: “I Think CGI Was the Only Way to Do This”

A new MPC Whitepaper in association with LBB and System 1 reveals how Monty The Penguin became John Lewis’s most iconic Christmas ad and increased the brand’s market share to its highest level The Christmas period is a hugely important time for John Lewis, accounting for around 20% of overall sales and 40% of annual…

  • Featured
September 24, 2021

Where Art Plays With Science | MPC and LBB Release Character Building Research

The Moving Picture Company releases in-depth research that demonstrates that advertising with characters has long term effectiveness, stronger brand engagement, can increase profit and share of voice and create a deeper emotional connection with consumers. Sign up to download the full whitepaper here. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers,…

  • Featured
September 23, 2021

Behind The Moving Image | The Jungle Book

Take a look back to when MPC Film developed characters for the Academy Award winning film, The Jungle Book, directed by, Jon Favreau. As the lead VFX studio on Disney’s The Jungle Book, MPC Film artists built a complex photo-real world creating The Jungle Book’s stunning CG environments and bringing the film’s iconic animal characters…

  • Featured
September 22, 2021

Campaign | Brand mascots will send your profits and emotional connection soaring

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%. That’s according to a research-based white paper on the effectiveness of advertising with characters, by Technicolour Creative Studios company the Moving Picture Company (MPC). The same research found that campaigns without a mascot or character were only 29.7% as…

  • Featured
September 22, 2021

Technicolor Creative Studios Launches Creative Hubs

We’re excited to announce that over the coming months, Technicolor Creative Studios will be launching a series of global campus locations, hosting the world’s best VFX and production studios in co-located spaces, including The Mill and MPC.

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September 21, 2021

4 Shortlists for MPC at the Kinsale Shark Awards

The Kinsale Shark awards celebrate the best in short films, music videos, advertising, design and digital. MPC is proud to have received shortlists across the following categories: Film Craft- Best CGI/VFX Burberry ‘Festive’ Film Craft- Colour Grading Burberry ‘Festive’: Colourist, Matthieu Toullet Glenmorangie ‘It’s a Kind of Delicious and Wonderful’ Colourist, Philip Hambi Facebook ‘Good…

  • Featured
September 17, 2021

Behind The Moving Image | Heineken ‘Solar Power’

Take a look at when our teams crafted a super-action beaver, bear and squirrel in woodland environments to launch Heineken’s campaign to promote the launch of the brands new energy drink. “Creatively we wanted the films to boast naturalistic animation and colour work with a streak of gentle humour. We created the beaver, bear and…

  • Featured
September 17, 2021

SS22 | Re-Imagine The World of Fashion

MPC celebrate the month of fashion with a retrospective of our collaborations with some of the industry’s most world-renowned brands. MPC Creates a Video Game Inspired Dystopian World for Balenciaga’s Fall 21 Campaign Quantic Dream, the French video game developer, commissioned MPC to create a fully CG short film to showcase Balenciaga’s Fall 2021 collection….

  • Featured
September 16, 2021

Creative Circle Awards | Matthieu Toullet Wins Bronze for Best Colourist

MPC’s Creative Director of Colour, Matthieu Toullet, has been awarded a bronze award for Best Colourist for his work on Burberry’s 2020 Festive campaign film at the 2021 Creative Circle Awards. A celebration of community, imagination, and diverse voices, Burberry’s festive campaign brought together different creative spheres by juxtaposing figures from fashion, dance, and sport….

  • Featured
September 13, 2021

The VFX Factor: The Importance of Early Conversations with Gustavo Bellon

MPC Los Angeles’ co-head of nuke and VFX supervisor on the constant challenges of supervisor, working through limitations and the trouble with letting go Gustavo Bellon is co-head of nuke at MPC’s Los Angeles studio, with more than 14 years in the industry and a background in feature films, music videos and commercials. Starting out…

  • Featured
September 09, 2021

Where Art Plays With Science | MPC’S Most Memorable Mascots

Brand mascots are not just an advertising tool — they’re the spokesperson for your company, and a way to win the hearts of your customers through storytelling. Unlike human spokespeople or influencers, animated brand mascots are timeless, creating a familiarity that’s essential for captivating older audiences, and engaging new ones. Whether it’s a bubble making…

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September 08, 2021

LBB | Creative Director Matt Pascuzzi Joins Moving Picture Company

Global production studio Moving Picture Company (MPC) today announced the addition of award-winning creative director Matt Pascuzzi to its executive leadership team. Previously at Framestore, Matt joins MPC’s New York studio, headed by managing director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and…

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September 07, 2021

Winners at The AEAF Awards

With a history of award-winning talent, we continue to push the boundaries of what entertainment can be; check out some of our recent AEAF Award wins. AEAF is an international competition now in its 20th year, the VFX and animation festival is a celebration of timeless artistry and storytelling – demonstrated by the creative and technical…

  • Featured
September 03, 2021

Behind The Moving Image | Ikea ‘Fly Robot Fly’

Take a look at how our teams developed IKEA’s magical 2015 campaign featuring a rusty robot who is struggling to learn to fly. Created by Mother with VFX by MPC, the fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to…

  • Featured
September 03, 2021

LBB | MPC Announces Award-winning Colourist Matthieu Toullet as Creative Director of Colour, London

Matthieu was recently awarded a prestigious Gold Cannes Lion in Film Craft- Colour Correction/Grading for the landmark film, Burberry ‘Festive’ directed by MEGAFORCE In his new role, Matthieu will be responsible for growing the evolving Colour offering of MPC’s London studio, with a view to continued collaboration with the world’s top brands and directors. Bringing…

  • Featured
August 31, 2021

Where Art Plays With Science | 4 Luxury and Fashion Mascots

We are living through a time in which brands are struggling to cut through ever-crowded media spaces with their advertising. It’s time to put the role of CG characters to the test. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers, we explore recent evidence (due to launch in September) on the…

  • Featured
August 26, 2021

Behind The Moving Image | Cushelle ‘Kenny Koala’

Take a look at how MPC Creative created Kenny the Koala for Cushelle, from sketches to final frame. To launch Cushelle’s 2016 mascot ‘Kenny’, MPC Creative, joined forces with Publicis, to evolve the cuddly-soft, yet mischievous Koala. In the fully CG ad, we see that Kenny will do just about anything to get his paws…

  • Featured
August 25, 2021

LBB | Super Bowl Vs Olympics: What Can US Marketers Learn from East Asian Mascot and Cute Culture

Mascots are a huge part of brand culture in the East, and having long been associated with sports in the West, what can we learn for summer’s biggest sporting events? The Super Bowl has long been celebrated, not only for the thrill of the sport and competition, but for the cultural phenomenon of the commercials…

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August 24, 2021

Where Art Plays With Science | Top 10 ‘Human’ Characters

How do you make animals talk, move, sing and dance like humans in a believable way? The secret is an incredibly fine balancing act. Join us as we reveal intricate knowledge of how to make characters do lovable human things that keep hearts and minds hooked for years. Check out some of our most ‘human’…

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August 24, 2021

LBB | The VFX Factor: Corinne Deorsay on the Art of Balancing

MPC Los Angeles CG supervisor on the logistical challenges of larger shots, intense research phases and a love of working in Houdini Corinne Deorsay is a CG supervisor/lighter with nearly a decade of experience. After graduating with a degree in Digital Media from Drexel University in Philadelphia, she was exposed to Houdini after working with…

  • Featured
August 24, 2021

LBB | Meet Your Makers: Mark Driscoll

Senior VFX producer at the Moving Picture Company on learning by doing, making mistakes, finding successes and repeating Mark Driscoll is a senior VFX producer at the Moving Picture Company focused on finding the intersection between storytelling and technology to produce world class content for advertisers and A-list brands. Over the past 20 years he…

  • Featured
August 23, 2021

MPC Supports LGBTQ+ youth non-profit organization, Brave Camp Trails

Our team in Los Angeles are proud supporters of Brave Camp Trails, a national non-profit organization dedicated to LGBTQ+ youth leadership. The team offers accredited summer camps, family camps, mentorship programs, meet-up groups, and year-round leadership programming. All the programs focus on helping LGBTQ+ youth find what they need most to thrive: their people, their…

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