M&S Food has thrust Percy Pig into the spotlight for the first time – teasing him out to its 130,000 TikTok followers first. First published on Campaign.

After the launch of MPC’s first whitepaper studying the world of brand mascots and CG characters, we’re taking things to the next level with a one-off virtual panel, and we’d love you to be there. Join us for a free, one-off virtual event presented by MPC Advertising: ‘How Animated Characters Add Value for Brands’  This exclusive…

MPC collaborated with ODD and Autumn de Wilde to deliver an M&S musical ad that launches their festive home and clothing range. The clothing campaign created by ODD, shot by Autumn de Wilde and starring Madisyn Ritland, brings to life a whimsical musical world with the star of the ad dancing through the iconic moments…

The nation’s favourite pig is brought to life for the first time with CG and animation in a commercial that teases M&S’s Christmas food range. Directed by DOM&NIC, ‘Percy’s First Christmas’ takes place inside one of the retailer’s stores at night, where the enchanted Pig and his friend Fairy are seen exploring the delights of…

Danish toymaker Lego has released a whimsical new ad in time for the holiday season that encourages kids to rebuild and remix its products in whatever way their imagination calls for. The spot, developed by Lego’s in-house agency, features Star Wars stormtroopers retreating from a swarm of bees, a dragon trained to put out fires…

As Cop26 begins, we take a look at our sustainable production work for Jaguar Land Rover and Lexus. Each year the global commercial production industry produces thousands of tons of carbon and waste – despite the fact that technology exists to make the majority of productions carbon neutral and zero-waste. To support a greener, more sustainable…

LEGO teams up with MPC and traktor through Stink Paris to celebrate the magic and creativity of a child’s imagination during the holiday season. Backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, the ad takes viewers on a journey of fantastical creatures, lego constructed vehicles and cities in an enchanted world that…

This new spot sees characters flying high above fields, and a cliff. This Burberry ‘Open Spaces Film’ really caught my eye yesterday. The film, which is credited as having a ‘Creative Idea and film direction by Megaforce’ features a number of performers lifting into the air and taking flight. A whole bunch of crane and…