LEGO teams up with MPC and traktor through Stink Paris to celebrate the magic and creativity of a child’s imagination during the holiday season. Backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, the ad takes viewers on a journey of fantastical creatures, lego constructed vehicles and cities in an enchanted world that brings people together – all built using LEGO’s System in Play.

“As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities. Whatever a child’s passion – whether it’s vehicles, animals, superheroes, arts and crafts, or something entirely different – with LEGO Play they can explore and rebuild the world around them while developing skills such as creative resilience, communication and the confidence they need to thrive in it.” – Julia Goldin, Chief Product and Marketing Officer at the LEGO Group

Brought to screens by an award-winning team and developed by LEGO’s creative teams, the LEGO Holiday ad will run across multiple channels such as TV, out-of-home, Spotify, Snapchat, social, ecommerce and in LEGO stores.

As part of their Holiday campaign, the LEGO Group has created two sets of rebuilding instructions. Each is designed to help kids and parents transform existing builds into completely different creations and show the endless rebuilding potential of the LEGO System in Play. The LEGO® Friends Fortune Teller Magical Caravan (41688) is transformed into an electric sports car and the LEGO Technic Monster Jam Digger Pullback becomes a fighter pirate plane. The instructions for both rebuilds can be found on LEGO.com/RebuildtheWorld.

Read more about LEGO’s Holiday campaign in LBB here.