AcuraSame DNA

Brief: To create a spot introducing the all-new, fully reimagined 2022 Acura DNA 4K. Our partners at MullenLowe turned to us to enhance the dated scenes by adding several bespoke old footage looks and create an ‘ultra slow motion’ moment while the camera flies through a moving car.

Solution: Create an edit using their footage, to show how the film was originally affected and the a progression through time in an epic recap of generations of Acura.

Success: An all-new innovative spot for Acura featuring updated 2022 models of their vehicles.