Amazon PrimeGods Of Champions

Brief

MPC Shanghai partnered with director Vittorio Bonaffini, to launch Amazon Prime’s UEFA Champions League campaign. Our teams were tasked to transform a quartet of footballing stars into Roman Gods looking down from the heavens as they spread magic to football fans all over the world.

Solution

We created a full CG realistic environment that had strong Greek-Roman influences with a fantasy twist. Firstly, the environment was designed followed by the full CG, including extensive R&D for the clouds and ball trails. The teams partnered with local VFX supervisors to ensure the shooting process was smooth and effective.

Success

The campaign will air exclusively in Italy and run for the entirety of the new Champions League campaign. Amazon Prime’s UEFA Champions League campaign adds to MPC’s Shanghai’s portfolio within sport that includes the likes Anta’s recent Olympic Games Tokyo 2020 commercial.