MPC PARTNERS WITH THE&PARTNERSHIP ON ARGOS’ NEW SPRING/SUMMER SPOT FEATURING SUKI WATERHOUSE
MPC teamed up with Argos, The&Partnership and model Suki Waterhouse to create the high-end fashion inspired film featuring Argos’ Spring/Summer range.
MPC designed and delivered the VFX and grading, led by VFX Supervisor Tom Harding and Global Creative Director of Colour Grading, Jean-Clément Soret.
“Argos required a similar colour treatment that of a fashion film, detail work adding production value; finessing of skin tones; hyper real contrast, they all added to the comedy nature of this film directed by David Kerr and shot by Simon Chaudoir long standing photographer in the fashion industry.” –Jean-Clément Soret, Global Director of Colour Grading.
The third instalment of Argos’ ‘So Stylish You Can Wear It’ campaign shows the brand shake off winter as spring breathes new life into the world. Directed by David Kerr, the spot features Suki Waterhouse wearing beautiful, glamorous outfits, entirely made of Argos’ Spring/Summer furniture and home range, whilst delivering a ‘fashion film’ inspired voiceover.
‘So Stylish You Can Wear It’ is the third campaign that MPC has worked on with Argos, previous campaigns include ‘So Stylish You Can Wear It’ Autumn/Winter 19 and ‘The Book of Dreams’ 2019 Christmas advert.