CartierHow far would you go for love?
Cartier puts long-lasting love in its new digital campaign directed by French cinematographer Cedric Klapisch
After Santos and Diamonds, Mikros MPC renews its collaboration with Publicis Luxe for the famous luxury jewelry and watchmaking brand Cartier.
In this new digital campaign, Cartier celebrates the beauty of love by showcasing its collections at different times of the life of a couple. Starting with young love and following as it matures through the ages, the unique creations from Cartier are present all along this journey to mark the most emotional moments and occasions.
The campaign is directed by the famous French cinematographer, Cédric Klapisch. The teams at Mikros MPC worked on the hero spots as well as on the various iterations (60s, 45s, 30s) providing finishing services including beauty work particularly on the jewels , on top of restoration, color grading and conform.
“It was a real pleasure to work on such a beautifully photographed project. Cedric Klapisch and Cartier convey the unique combination of exceptional know-how and timeless design, with a subtle pinch of French glamour. Our teams were really pleased to collaborate and recreate the different ambiances that bring the luxury of Cartier’s jewels to another level” say Stéphane Pivron, VFX Supervisor and Claire Garraud, Executive Producer at Mikros MPC.