Diet CokeJust Because

Diet Coke celebrates its drinker’s unapologetic authenticity and confidence with help from MPC and Droga5

Directed by Oscar nominated Autumn De Wilde – the new campaign from Diet Cokeis designed to honour the mischievous and light-hearted mindset of its fans. Shining a light on individual authenticity, the campaign celebrates the positive and unapologetic attitude of the brand’s core audience who love what they love and don’t justify doing things their way.

Brought to life via new creative, including a light-hearted TVC, the campaign takes people on a journey through the unashamed and self-confident ‘Just Because’ mentality – from popping to the corner shop in pyjamas, to taking a bra off at the end of a long day – and showcases some of modern life’s most relatable ‘Just Because’ moments.

MPC provided the post production led by Creative Director Alex Lovejoy, and grade by Jean-Clément Soret.

Alex said:

“It was great fun working with Autumn and the team at Droga5. Our work involved sparkle enhancement to help with that 80’s vibe. The finished edit was then shot to film for a unique and nostalgic feel.”