FACEBOOK’S ‘I AM BEAUTIFUL’ AD CAMPAIGN WITH VFX BY MPC LAUNCHES DURING THE GRAMMY’S

The 63rd Annual Grammy Awards was presented Sunday, March 14, with Facebook serving as the exclusive streaming partner. The Grammy’s ad campaign with VFX, motion design and colour grade by MPC LA features CHIKA and promotes Facebook Groups.

CHIKA commented on a recent Instagram post: “It doesn’t feel gimmicky or reductive. Self love is not pleading for acceptance via visibility, it’s just being visible. choosing to be blatantly visible, despite if anyone “aCcEpTs” it or not. I’m proud to have been a part of this campaign because the meaning is beyond layered.”

The film was creatively led by Tom McCullough with VFX led by Marcus Wood, motion design by Brian Hayes, David Manzo, Gianna Yarull and colour grade by Dimitri Zola.