MPC PARTNERS WITH LEO BURNETT AND DANTE ARIOLA ONCE AGAIN ON AN EPIC FILM FOR GMC HUMMER EV WHICH DEBUTS THE WORLD’S FIRST ALL-ELECTRIC TRUCK

Following the Super Bowl teaser film that revealed first glimpses of the truck, we were excited to reunite for the brand film which showcases the vehicle in all its glory.

Directed by MJZ’s Dante Ariola, the impressive film depicts the truck’s qualities and follows the vehicle as it travels across different terrain such as sand, rocks and the toughest off-pavement obstacles, and is narrated by Will Arnett.

MPC led the VFX work, which was guided once again by Creative Director Michael Gregory, as well as CG Supervisor Miguel De Los Rios Vila and Compositing Supervisor Gustavo Bellon, with grade by MPC’s Mark Gethin. This marks an ongoing partnership with Dante Ariola – whom we have worked with on multiple campaigns including the previous GMC HUMMER EV teaser spot ‘Quiet Revolution’, BMW ‘Legend’ and Hyundai ‘Next Awaits’.