MPC, Heineken and Publicis Italy Join Forces to Launch ‘Back to the Bars’ Campaign, Encouraging People to Socialise Responsibility

Set to That’s Life by Frank Sinatra, Heineken’s global campaign shows people as they navigate through the new normal of night life, from wearing masks to practicing social distancing in bars.

The campaign is aimed at supporting the hospitality industry around the world, by celebrating their re-opening whilst reminding consumers to behave responsibly. In fact, only by respecting safety regulations in the “new normal”, consumers will help bars to remain open and therefore will be able to continue to enjoy nights out with friends. The spot ends with a message encouraging people to socialise responsibly in order to keep bars open as lockdown measures continue to ease.

MPC handled the VFX that was led by Kamen Markov and Alex Lovejoy, with grade by Jean-Clément Soret & Matthieu Toullet.

In the past, MPC has worked with Heineken, providing creativity to develop award-winning campaigns such as ‘The Trailblazers’, the launch of Heineken’s new energy drink ‘Solar Power’ and most recently ‘Holidays As Usual’.