HeinekenHolidays As Usual

Publicis Italy and MPC highlight that familiar Christmas frustrations may be exactly what we need reminding of in 2020

After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken’s “Holidays as Usual” advert, directed by Markus Walter, plays on these occasions and shows they might be the only thing that stay the same during an ever-changing 2020.

MPC handled the VFX and colour grade for the global campaign. From the initial concept stage to the finished film and collaborated with Publicis Italy throughout the entire process to provide creative solutions along the way.

The VFX was led by Jake Nelson, and colour grade by Jean-Clément Soret.

The film can be viewed on TV, online and across social media and is available in different formats.