Brief:

Craft a super-action beaver, bear and squirrel in woodland environments to launch Heineken’s campaign to promote the launch of the brands new energy drink.

Solution:

Creatively we wanted the films to boast naturalistic animation and colour work with a streak of gentle humour. Our teams created the beaver, bear and squirrel in magical CG habitats that are rich in texture and warm. The goal was to make the animals look realistic but at the same time exhibit their super abilities.

Success:

A contemporary full CG campaign that feeds into concerns about natural ingredients, renewable energy and oneness with our environment.