MPC, Matthijs van Heijningen and Publicis Italy deliver the ultimate boys’ night, in Heineken’s epic film.
With six worlds in one commercial, the scale of CG and VFX craft in one commercial is immense, and the result highlights a true creative partnership.
Transporting four ordinary men at the beginning of a night out in New York to the world’s most extreme environments – from the summit of Mount Everest to outer Space – the film delivers explosions, atmosphere, and flying debris on an extraordinary level.
Creating so many different ‘worlds’ in one film saw our VFX teams working for more than three months to craft the visual feast – teams across London, Amsterdam and Bangalore worked collaboratively to pull it off. Just some of the tasks involved included building two entirely CG ships, which required extensive pre-vis before the shoot itself, a spacecraft – which van Heijningen wanted to shoot up close – and a sequence where the guys scale Mount Everest with a Himalayas backdrop. Not forgetting the impressive feat of creating a 10,000-strong Roman army from a cast of 100 actors!
Carsten Keller, Head of CG, says: “It was incredible working with Publicis Italy and Matthijs van Heijningen on this epic commercial. This is a huge piece of work – we’re talking about six films in one, crafted by over 70 artists in over 90 days. The VFX scale speaks for itself, and that sort of creative achievement isn’t possible without true collaboration, but the story remains about the journey these guys go on together. We hope that people watching truly believe that they’re there, in those worlds.”