JetBlueJust Alright Doesn’t Fly Here
MPC teams up with MullenLowe on JetBlue’s comedic campaign featuring the ‘Alright Brothers’
JetBlue’s new campaign features the alter-egos of the Wright brothers – famous for inventing flying – in a series of 1920’s style spots where the duo represents everything that is wrong with modern budget air travel.
The campaign marks a comeback for JetBlue, who’s last major campaign was in 2013. It features the less-than-average brothers as they tell customers that the journey will last “as long as we’re in the air”, ignore customer phone calls, and try to deter people from eating on the plane. The playful tagline reads ‘Just alright doesn’t fly here’, and the reassures people that JetBlue would never treat customers that way.
MPC worked with MullenLowe and Ruffian’s Tim Bullock on the films.
Tim said, “Working with Jean-Clément and MPC always elevates your pictures to the sublime and it was a joy to watch the extra dash of magic they added to the bygone look of these JetBlue spots.”
The VFX team worked closely with production and the production designer on the concept of the fully CG 1920’s commercial plane and the design, with MPC’s Jean-Clément Soret grading the films and enhancing the beautiful 1920’s style footage.