MichelobJimmy Works It Out

MPC teams up with FCB Chicago and Traktor on comical Super Bowl spot for Michelob Ultralight

In ‘Jimmy Works It Out’ by FCB Chicago, Jimmy Fallon takes on a day of Olympic-sized workouts with his athlete friends, powered by Michelob Ultralight beer. Jimmy learns that the work is “only worth it if you enjoy it,” in this spot directed by Stink Film USA’s Traktor. This is the second Super Bowl commercial MPC has produced with ongoing collaborator Traktor, and is creatively directed by MPC’s lead 2D artist, Tom McCullough.