M&SThis Is Not Just Food… This Is M&S Christmas Food

MPC brings the festive magic to M&S Food’s winter wonderland

Set to a choral rendition of Fleetwood Mac’s Albatross, this year’s Christmas campaign see’s Paddy McGuinness and Emma Willis hit a festive market, tasting samples from M&S Food’s Christmas range including a sweet Torched Berry Pavlova, ooey gooey Brie En Croûte and the ultimate centrepiece, The Perfect Turkey.

The spot from Grey London includes post production and colour from MPC.

Commenting on the grade, MPC Colourist Duncan Russell said:

“The brief for M&S was COSY.  So first we must establish the perfect fantasy winters evening. A light snow, no wind, just after dusk. There is the last of the days blue in the evening sky.  It’s cold but that’s ok because each stall in the food market is bathed in warmth,  twinkling points of light are everywhere.  The creative team was happy to stay quite soft in the contrast which helps the ad feel effortless, luxurious and smooth.  We spent some time figuring out how far to push the warmth and how to match in the glorious food photography, which was shot on a neighbouring sound stage but did not always have the same warm light as the narrative shots.  It’s a woozy dreamlike experience, I wish my Christmasses were like that”.