MPC JOINS FORCES WITH THE PARTNERSHIP LONDON FOR NATWEST’S ‘WE ARE WHAT WE DO’ CAMPAIGN

NatWesthas launched it’s new “We are what we do” campaign, focusing on its free financial education programme, MoneySensel, set to This is How We Do it by Montell Jordan.

The spot, directed by the award-winning duo, The Bobbsey Twins, with VFX led by Ed Taylor and colour by Matthieu Toullet, 

shows a young girl swaggering through a supermarket car park, proudly wielding a pound coin that she refuses to return to her father. 

The clever spot draws attention to the bank’s Money Sense lessons – which teach young people the ins and outs of simple finance.