Brief

 ‘Road Trip,’ is the latest campaign in O2’s ‘Make Every Day Brighter’ series designed to promote the new O2 ‘Plus Plans’ package available to new and existing customers. The new ‘Road Trip’ creative draws upon O2’s heritage in live music, and taps into the welcome return of music festivals across the country, after beloved live events were cancelled last summer due to nationwide restrictions and lockdowns. Brand mascot, Bubl, returns as the star of the show.

Solution

Collaborating once again with celebrated director, Gary Freedman, the hero TV film captures friends road tripping to a festival with Bubl, O2’s loyal and reliable blue robot first developed by MPC in 2020. The campaign continues the brand’s manifestation with Bubl brightening up customer’s lives with MPC providing post production, VFX and Colour.

Success

The campaign builds on what MPC has done so far with Bubl, and acts as another instalment in a successful partnership with VCCP London and O2.