MPC JOINS FORCES WITH ROCKET MORTGAGE, HIGHDIVE & MJZ TO LAUNCH SUPER BOWL ADS STARRING TRACY MORGAN
In true Super Bowl fashion, comedic superstar, Tracy Morgan, takes things to the extreme in two Super Bowl spots by Rocket Mortgage. In the films, the world will join Tracy and a few new friends on a wild, hilarious ride, brought to life by our teams in Los Angeles, New York and Bangalore.
Rocket Mortgage helps people land their dream home, without the uncertainty often associated with the home-buying process. The spots demonstrate the power of certainty when there’s a lot at stake, and the dramatic consequences of being “pretty sure”.
Our teams crafted high-end VFX and brought to life the engaging scenes featuring a family swimming with sharks, skydiving, and UFO’s blowing up streets.
Creative Director, Michael Gregory commented:
“Our ambition with these films was to help create what’s not possible to get in camera. It was a great collaboration with Craig Gillespie & MJZ, Highdive, and Rocket Mortgage, and everyone came together in a singular vision. It was very cool for the entire team to do such an assorted range of VFX that will be seen by over 100 million viewers, so it was a real pleasure. We’re all certain that we love it!”
The visual effects team was led by Michael Gregory, 2D Lead Andy Roberts and 3D Lead Zhenya Vladi, and was colour graded by Mark Gethin.
“With their industry-leading technology and attention to detail, the MPC visual effects team knocked it out of the park and brought Rocket Mortgage and Highdive’s creative vision to life,” said Highdive Co-Founder and Co-Chief Creative Officer, Mark Gross. “The partnership with their team enabled us to really push the boundaries and develop not one, but two Super Bowl spots that we’re all incredibly proud to share.”