MPC partners with Nicolai Fuglsig at MJZ and WCRS on Sky Mobile’s ‘charmingly surreal’ ad, ‘Launch’ – the first spot of the two-part campaign.

Created by WCRS, the award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV ad featuring British actress Lily James.

The ‘Hello Possible’ campaign invites people into the bright and optimistic world of Sky Mobile – where the usual rules don’t apply. The spot features The Beach Boys’ classic ‘Wouldn’t It Be Nice’ as the soundtrack.