Brief:

To bring back ‘Oscar’ for the brands Christmas campaign set in a grand Smyths Toys Superstores theatre, featuring new toys such as a monster truck, Buzz and Woody from Toy Story, and a twerking lama.

Solution:

Craft ‘Oscar’ a CGI boy conducting the hordes of toys that Smyths will be selling at Christmas.

Success:

A dazzling and colourful festive campaign that ran across ITV, Channel 4 and Sky and was supported by an integrated campaign spanning radio, online, social media, PR and in-store.