Brief:

To introduce a unique creature dubbed the ‘Turaffe’ to showcase Starburst’s latest product, Duos.

Solution:

We handled the campaign from start to finish. From director’s treatment, concepting, pre-vis, directing, editing, CGI and color grade. This project was the first to use a completely new fur system– a Houdini-modified tool designed by MPC, which proved to be efficient and useful for a large and interesting animal such as a giraffe.

Success:

This campaign marks a continued relationship with DDB’s studios and previous campaigns with the agency include Capital One, State Farm and Hennessy, directed by Ridley Scott.