MPC partners with AOI Pro.’s Yuichi Kodama and TBWA Hakuhodo on spot to promote UNIQLO’s new ‘Wholegarment’ clothing line
This slick spot is all about showcasing a technology used in UNIQLO’s new clothing line called ‘Wholegarment’. A single thread is woven into a dress with no cuts, no sews and no waste.
Director Kodama’s idea was to highlight the wearing comfort by using VFX to weave a dress tightly around the skin of an actress. Although difficult to carry off, the photoreal textiles in the spot are seamlessly pulled off thanks to subtle VFX from MPC.