Vanquis turned to MPC to produce live-action and VFX to launch a major new ATL campaign designed to demonstrate their purpose – to help customers take control of their finances and improve their financial future.
The campaign’s hero is a seemingly ordinary domestic cat, but this Cat can “Walk Tall’ walking on its back legs with a bit of added confidence and swagger. Extensive ‘swagger walk’ research was required (re-watching swaggertastic classics like ‘Saturday Night Fever’, ‘Reservoir Dogs’, ‘Signing in the Rain’). The next step was design, CG modelling, and animation to form the walk. A real cat was captured for in-camera lighting and fur reference. Using AR, we projected the catwalk cycle live using an MPC proprietary creature app. The AR cat assisted the director, client, and agency choose the cat scale, camera angles, and frame composition.
Launched in the first week of June 2021, this is the brands first major campaign since 2019 and is expected to reach 76% of the UK adult population.