BurberryLondon to LA

MPC brings London to LA for Burberry

To launch Burberry’s new flagship store on Rodeo Drive, Burberry brought London to LA with an event at the iconic landmark Griffith Observatory in Los Angeles. Hosted by Burberry’s Chief Creative and Chief Executive Officer Christopher Bailey, the prestigious event was attended by over 700 guests from around the world including celebrities and models.

Following an impressive catwalk show through the observatory, the exterior of the building became a canvas to giant digital projections of the First Battalion Grenadier Guards and the British and American flag.

MPC worked with director White Rabbit on the giant projection, which became a focal point at the event.