Brief:

Duracell turned to Mikros MPC to craft the first ever full CG movie featuring the iconic Duracell bunny brand mascot, launching the new ‘Optimum’ product

Solution:

As the Duracell Bunny evolved over the years, Mikros MPC teams have continuously explored his features, movements and emotions. For this full CG film, we discovered new expressions, to make Bunny look less theatrical and bring a higher level of acting to the mascot. Bunny can now deliver its emotions through body language. In this particular Bunny movie, he’s cheekier than before, more energetic, happy and fun.

Success:

In their 8th year of collaboration, Duracell and Mikros MPC have developed campaigns which have brought the brand’s mascot to more than 40 countries.