Brief:

In 2016 the brand turned to Mikros MPC to create its first in-house holiday film, featuring the famous bunny expressing emotions, breaking away from the traditional visualisation.

Solution:

Mikros MPC made the iconic bunny express its personality and its feelings – still unstoppable, it acts as a secret agent on a mission, capturing emotions and hearts.

Success:

Mikros MPC in Paris has been the long-lasting Bunny’s visual identity guardian for the last seven years, ensuring the consistency and integrity across all media worldwide, be it TV, digital, social media or print. The campaign has reached 1 million views on YouTube.