Brief:

To provide animation and VFX for German supermarket EDEKA’s 4 minute Christmas film. This included creating the hero character, and ensuring that the craft and emotional storytelling remained of the highest quality throughout.

Solution:

From concept art down to every nut and bolt, our VFX artists created the robots to reflect how they’d be built in their own world, taking inspiration from real-life, movable objects.

Success:

The campaign won 2 D&AD Graphite Pencils for Special Effects and Animation.

Awards:

D&AD – Special Effects – Graphite

D&AD – Animation – Graphite