Brief:

We partnerd with Evian to reveal its baby theme for a new campaign that aims to bring to life the message of “living young”.

Solution:

We created fully CG baby bodies and carried out extensive live action head replacement and compositing as well as large scale digital matte paintings to extend the park environment.Our team of animators used Autodesk Maya to create the baby skaters’ bodies. Creating the babies in full CG ensured the newly positioned heads would follow the shoulder movement naturally.

Success:

When the rollerblading babies for Evian was released, our groundbreaking work to bring the dynamic babies to life led to it becoming to one of the most viewed ads of all time.