France 3Les Marmottes
The agency turned to Mikros MPC to renew its TV idents, following the demand for France 3, the second largest French public television channel. Every two years, France 3 launched a new TV ident concept, broadcast during the summer and Christmas time. For the 2015 campaign, Dream On and Mikros MPC decided to focus on a single iconic animal rather than several and chose marmots to accentuate the incongruity at summer time.
With the backdrops being filmed, Mikros MPC provided 3D animated characters and post-production services for the integration of the characters in the different scenes. We created realistic characters, with the right balance between human and non-human behaviors, as if marmots were bred to play music and bring them to life in absurd situations.
Viewed by 3 million people on Facebook within 15 days, and reached 10 million views at the end of the summer 2015.