Brief:

Spark 44 turned to us to develop a jaguar realistic enough to represent the iconic luxury car brand, Jaguar, as part of their new campaign “A Breed Apart”.

Solution:

The creative concept was to bring to life a young, athletic and confident jaguar walking alongside stars Eva Green and Thure Lindhardt. Our teams studied how the shoulder blades were defined as the Jaguar prowled around its habitat, according to the terrain and specifically when climbing downwards. We pushed the limits of fur simulation and developed a new fur tool to improve the randomness of the hair.

Success:

A global launch across TV, cinema, digital, print and social media, featuring a photo-real full CG Jaguar.