Brief:

MPC partnered with London agency Uncommon and WWF to illustrate “Space to Live,” a minute-long film for the World Wildlife Fund’s U.K. operations.

Solution:

Shot during the Covid pandemic, the film was directed by MPC London, who also provided the full production including shoot, edit, VFX, CGI and Colour Grade, to bring this important campaign to life. MPC generated a photorealistic elephant 100% in CGI so that no animals suffered and this was essential to be in keeping with the WWF ethos.

Success:

The campaign debuted on national broadcast television during the Pride of Britain Awards on ITV, with other prime-time slots across Sky, Channel 4 and on-demand channels throughout the festive period, including a large digital presence. Head of Brand & Design, WWF UK Claire Lowe said: “MPC helped us bring to life the connection we all feel to home, particularly in these turbulent times and remind us that we all have the power to change things for the better – for wildlife and people.”